Do you feel the pressure to add more and more pages of web content at an ever-increasing rate?
I am sure you do.
You see, a few years ago millions of rubbish pages were being uploaded to the web every day. Then Google put a big dent in that approach with its Panda updates.
Unfortunately, the race is still being run, but with a slightly improved quality of content.
It’s still a race.
And I hate that.
If you have seen any recent sales letter, you probably asked that question to yourself too. Is copy-writing dead? Or instead, is copy-WRITING dead?
Heck! I, being a copywriter myself, have wondered the same thing every time I see another video ad or a Twitter one-liner.
Nobody seems to care for the sad, old long copy anymore.
Nobody has time for those 2,500-word lengthy letters based on the simple AIDA format.
Let’s be honest. How many long sales letters have you seen in the recent days? Without any strong graphical content?
Yes, that’s right. You have seen NONE of those letters.
Nobody wants to be sold like that anymore.
So, the question is whether copywriting is dead or not.
If Eric Schmidt, former CEO of Google and Jared Cohen, a former State Department adviser turned Google Ideas executive, are right about what they say in their latest book “The New Digital Age”, it is okay to be scary!
Times are changing fast, and you are either updated or outdated. We are slowly moving toward the sci-fi reality when you will probably be shitting virtually, and your best friend will be your own shadow, your hologram.
That’s what Schmidt and Cohen says. That’s what blogger Jordan Lejuwaan thinks. That’s what Micha Kaufman, Cofounder and CEO of Fiverr.com, believes in.
This is a very interesting question.
One of the Warrior Forum members put the following comment:
It is true that it is not wise to depend on Google solely for your daily traffic, with flurry of updates every few months. And frankly speaking, Google supports the big businesses these days. With the increasing influence of social search in SEO, brand popularity makes the difference.
It feels like a holiday today, which it actually is in some parts of the world. Who’s taking the day off? We’re still working today, but we’ll be taking tomorrow off, so please bear with us – no gig listings tomorrow. We’ll be back on Monday, though.
Good luck with the jobs today!
Clients finally understand the value of good web copy. They’re spending more money than ever online. And they need unique, high-quality content written on a regular basis (which means easy, steady paychecks for you!).
But, the best part — in my opinion — is the variety of content they need.
No matter what type of writer you are — or what kind of writing you enjoy — there’s a web-writing opportunity for you.
In the next year, U.S. companies will spend $47.7 billion marketing online with the goal of making a return on that investment. And if you can help them attract readers, and then turn those readers into buyers, you’ll never have to worry about finding work.
Though these stories are presented in funny fables format, these are some of the most important life lessons you can have. Go on, read them yourself and to your kids and family!
Lesson 1: Naked Wife
A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next door neighbour. Before she says a word, Bob says, “I’ll give you $800 to drop that towel.” After thinking for a moment, the woman drops her towel and stands naked in front of Bob. After a few seconds, Bob hands her $800 dollars and leaves. The woman wraps back up in the towel and goes back upstairs. When she gets to the bathroom, her husband asks, “Who was that?” “It was Bob the next door neighbour,” she replies. “Great!” the husband says, “Did he say anything about the $800 he owes me?”