According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of B2B (business to business) companies are planning to increase their content marketing spending in 2013.
Knowing that the demand for content marketing is increasing, it’s worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site.
You should always approach your content strategy with goals in mind. Truly think about what you want to achieve and write it down.
When it comes to copywriting, I second Jessica from Fireyourmentor where she posts that the top three performing sales copies are…
Write with a purpose to the reader so that it feels like a one-to-one conversation in a first person narrative style of a story. A good introduction with thoughts ruminated through engaging dialogues and an unexpected ending can always be the smartest attractor.
Identify your reader and identify your copy with the reader to build an emotional bond that brings the reader close to you through your virtual presence in words. Remember the copy isn’t about you but your reader. Place yourself in the reader’s place and feel the flow of your copy to understand what your writing needs.
John Lennon copy
You are the painter of your copy and the reader/customer only imagines the way you want him to. As John Lennon asked the readers to imagine there is no heaven or hell, no countries, religion or war, he was actually using the effective tool of persuading the mind of the reader – imaginative copy. Your fictitious world becomes the world of reality for your reader.”
Here’s an wonderful post from Commonsenseliving.co.in.
It will be raining stars tonight. When was the last time you craned your neck to look up at the night sky? If you look up tonight, you can catch a glimpse of the Perseid meteor shower at its best, and gaze in wonder at radiating streaks of light across the skies, one of the most memorable sights you will ever lay eyes on.
Us city-folk rarely get the chance to marvel at starry skies, let alone catch a falling star, but we have much to learn from our skies, and as I turn my eyes and my thoughts skywards here’s what occurs to me.
Life is made up of a massive number of tiny impulses. As we act upon and react to these impulses, our own, and those of the people around us, we weave an intricate tapestry, actively participating in the creation of the reality that is our world.
Fast forward now, from that third grade classroom, and observe a fifth grade classroom as the children all rise noisily, heading out to recess. Above the din, the strong voice of the male teacher calls out.
“Edwin, please stay and speak with me a moment.” It is that same small boy, a little older now, but still small for his age. He approaches the Mr. with confidence. He sees the short-cropped gray hair, the square jaw, and the powerful arms folded across the chest as the big teacher sits against the front of his wooden desk in a relaxed, non-threatening way. He lowers his voice now that they are alone in the room.
Yes, many do. Many do not.
Performers are, surprisingly often, introverts, because performing provides a perfect platform for an introvert. A performance usually involves a structured situation with behavior that is well-rehearsed; furthermore, we can usually perform without those interruptions that force us to freeze or think too quickly, that we encounter in social situations. Many of us even learned that we could pour out our feelings and enthusiasm with a feeling of safety we never found daily life.
The purpose of this text is to show that ego is neither natural nor healthy, and it is only one perceptual option with which to experience reality – one that should be considered nothing more than an intermediate stage before reaching the clear, egoless perception of objective awareness.
Objective awareness is as different from the subjective “normal” as sobriety is from intoxication, or as the clear wakefulness of midday is different from the grogginess of a midnight awakening. Objective awareness is not a different perspective or opinion. It’s not the acquisition of new information or knowledge. Nor is it a system of beliefs. It’s a new way of seeing and experiencing reality and self. It’s an awareness of reality being one with the moment without an internal dialog, fears, uncertainties, passions, or self-interest, which like back-seat drivers, distract or interfere with seeing and experiencing the moment at hand. It’s the awareness of an athlete in the “zone,” who is aware and responding as his sport requires; but unlike the athlete, objective awareness continues in every moment of the day.