If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using HTTPS for well over a year now, and in early August, they made it official.
Before you dive in to redo your HTTP site into HTTPS, however, make sure it’s worth your while. Not every site needs to be in HTTPS, and not every HTTPS site will see a boost in SEO. Read on to learn where you fall in the fray.
Google’s Decision to Give Preference to HTTPS
In March of this year, Google’s master of search, Matt Cutts, made a telling statement at SMX. He stated flat out that he’d love to see SSL become an integral part of the search algorithms, thereby giving preference to more secure sites. Later on, Google said quite simply, “HTTPS Everywhere.”
So on August 6th of this year, it came as no surprise to any SEO expert that the leading search engine’s webmaster blog released this statement: they are ready to “see more and more webmasters adopt HTTPS.”
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
If you read the definition closely, you see that there are four activities, or components, of marketing:
- Creating. The process of collaborating with suppliers and customers to create offerings that have value.
- Communicating. Broadly, describing those offerings, as well as learning from customers.
- Delivering. Getting those offerings to the consumer in a way that optimizes value.
- Exchanging. Trading value for those offerings.
The traditional way of viewing the components of marketing is via the four Ps of Marketing:
- Product. Goods and services (creating offerings).
- Promotion. Communication.
- Place. Getting the product to a point at which the customer can purchase it (delivering).
- Price. The monetary amount charged for the product (exchange).
Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components.
Like the principles of entrepreneurship… what worked in the 1800s for Andrew Carnegie, Henry Ford, James J. Hill and the Rockefeller are still the fundamentals principles of today’s entrepreneur.
Blog commenting may also be seen as an old school way of promoting a blog, especially in today’s world where most of the conversation has moved beyond regular blog onto the social media sites – Twitter, Google Plus and Facebook. But it effectiveness has a blog marketing tool is as relevant as ever to the success of a blog popularity as it was in the 2000s.
That’s why I wanted to share with you some of what I have learned and discover over the years about using blog commenting to drive effective targeted traffic to your blog.
More than ever, effective regular blog commenting is a very good strategy to build relationship with other bloggers, expand your knowledge, drive traffic, seek guest post opportunity, building links, attain expert status etc.
So without wasting much of your precious time, let’s go along together while I deliver my 16 blog commenting best practices.
In this post, I would focus hard on just one part of the world: America.
Or more importantly, a great American hobby.
No, it’s not baseball.
Or stuffing their face with apple pie.
Or arguing about politics with their family over Thanksgiving dinner.
No, I’m talking about the great American pastime of shopping.
Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example, in 1914, you might have been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.
In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-branded summer concert series.
As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions) is crucial.
Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and leads. Even if a company does not sell direct online it is a certainty that their customers and potential customers will use the World wide web for research, product or service comparisons and for establishing if they can trust that particular business.
One of the main challenges company owners face is how to measure their performance across all the online activity they are involved with. Today company owners have to have an exceptional Web Site and perform well in SEO (Search Engine Optimization), Social Media, Email Marketing, Conversion Marketing, Content Marketing, Video and much more.
Company owners need consistent and easy to understand intelligence in order to ensure they are focusing their attention on the areas that are going to provide the greatest return on investment for their business.
As the Online Marketing Industry grow’s than so does the list of software providers who deliver analytics and performance monitoring tools. We thought therefore it would be really useful to compile a list of the Top Ten Online Marketing Analysis Software in the market today. What was interesting when we started to do the analysis and testing was that almost all the software was niche. There are some great tools but each one tends to focus on one particular aspect of the Online Marketing mix i.e. Social Media measurement or Web Site Traffic measurement or SEO Audit tools etc..
We only actually found one piece of software that allows companies to measure all their online marketing in one place although we are sure more will follow as it is such a vital part of any companies success strategy.
Complete Online Marketing – This is the only software on the list and in the marketplace today that allows Companies to measure all their online marketing activity in one place. It measures Web Site Performance, Social Media, SEO, Conversion Marketing and much much more. http://www.
Webtrends – A digital marketing company that offers tools for measuring and maximising digital campaigns. Webtrends offer intelligence including customer intelligence and behavioral segmentation, targeting and scoring.http://webtrends.com/
Google Analytics – Google’s web analytics tool allows companies to customise reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. It includes the ability to track visitor flow, time on site, time on page and much more. http://www.google.com/
Alexa – This web traffic tool provides traffic data and global rankings for commercial websites. There are numerous tools for keyword analysis and more.http://www.alexa.com/
Kissmetrics – This is primarily for ecommerce web sites and is a customer intelligence tool with person-centric data in real time and ties unknown visitor activity to known visitor activity when that visitor becomes a customer.https://www.kissmetrics.com/
Curalate – This tool is mainly a Social Media measurement tool that uses data to allow Companies and individuals to discover which images from Pinterest and Instagram are the most engaging for their audiences. http://www.curalate.com/
CrowdBooster – This software allows you to track your company’s social media engagement with information about interactions, follower and fan growth plus much more. http://crowdbooster.com/
Trendspottr – This software uses real-time data to spot trending information across social media platforms before these topics become popular. Therefore allowing companies to stay ahead of the curve and alter content accordingly.http://trendspottr.com/
Quantcast – This software allows your company to receive audience insight through geographic and demographic data. The system also provides information about interests and related website activity. https://www.quantcast.com/
Compete – Great tool for gaining insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.