Evolution Of SEO: Past, Present & Future [Infographic]

According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, is it possible to keep up with each and every update? Of course, no!

But that shouldn’t matter because you should be looking at the bigger picture. As SEO was 10 years ago and as it will be in 10 years from now.

And if you look closely, the total concept of SEO was always around one simple topic – user experience.

As Nate Dame writes in SearchEngineLand…

“All about the user is a paradigm to listen and watch for. Are your SEO team members and/or consultants making recommendations to improve the user experience? Are they monitoring metrics which quantify the “delight” users experience on your website?

Recommendations that are very technical in nature, with no metric attached to prove their value to the user, are red flags. Cater to the user, not the Googlebot.

Creating an engaging, resourceful, helpful website that allows users to complete the tasks they came for is the foundation of a strategy that attracts Google’s attention.

If your SEO is going to work, it can’t be a small silo near the marketing department (or the IT department or wherever it’s been stashed in your organization), and it can’t be about quick-wins and cheap shots.

Effective SEO — SEO that is working with Google instead of against it, that will withstand algorithm updates and marketing fads — is marketing, customer service, sales, PR, branding, and web development. 2015 is the year to take a step back, broaden the perspective, and finally get SEO really working for you.”

But then again, it is always cool to catch up with the latest and greatest in SEO to get a comprehensive picture of the major changes SEO has undergone in the context of mindset, keywords, content, and link building. Continue reading

The Perfect Way Of Storytelling As A Marketer

“It seems incredible, the ease with which we sink through books quite out of sight, pass clamorous pages into soundless dreams.”
William Gass, Fiction and the Figures of Life

Storytelling has been around for ages. From cave graffiti in Lascaux to the recent Dove campaign of celebrating women, storytelling has always been the part and parcel of our loves. As children, we are born storytellers, and even as adults, we indulge in storytelling all through our lives, whether it is to entertain or educate ourselves.

More recently, we have discovered that storytelling can be an effective way of marketing. That is evident in the recent ads of Nike conveying heroism or Dove celebrating women power or DirecTV ads focusing on a quirky world without cable TV. As a matter of fact, not only the above mentioned companies but a whole bunch of companies such as Apple, Coca Cola and IKEA are slowly turning towards a predominant form of marketing, that is, storytelling.

Avenue A’s recently published “Digital Outlook Report” had this to say about the subject:

“Narrative is the experience. As the Web becomes the preferred destination for brand exploration, digital experiences must become richer, deeper, and more able to tell compelling stories. If your brand experience depends entirely on pages and clicks, it’s time to wonder, ‘What is my story?'”

Storytelling is an art. Apart from the fact that a story should always focus on the 5W’s and should always have a beginning, middle and ending, there are so many other factors that actually make a story powerful and unforgettable. Continue reading

An Instant 3-Step Method To Become Creative In A Few Minutes

Recently, I came to know about a Jason Sandler.

Now, he is no one special to talk about, but he has built a website that has generated raving reviews all over the internet.

Just to give you an idea, his website has garnered 2919 tweets and 4768 Facebook shares. With over 40.2K Twitter followers, Jason says he has already earned over $1 million with this website.

So, what’s so special about this website?

Well technically, the website is pretty bland and unimpressive, if you ask me. However, the idea behind the website is what makes it so special!

And what is that idea? Well, through his online website, Jason has created the first human advertising network in the world. (Do you see how big it is now?)

He has created a whole new concept of advertising in our daily lives…by wearing a simple t-shirt! It’s actually simple. He will wear a shirt for a certain period of time in exchange of royalties. And although I don’t know about it, I am sure that he is consciously trying to build a network of human advertisers who will provide their services to the businesses out there.

Higher the scale is, higher the revenue is.

Okay, leaving Jason for a moment.

Let’s talk about Ben Kaufman now. Continue reading

6-Step Magic Copywriting Formula For A Great Persuasive Sales Copy

What can be more boring than another rehashed unoriginal blog post on copywriting?

Whew! Even more, most of the posts out there present sales copywriting as something that can probably be spun out in a methodical run-of-the-mill process.

Well, let me burst the truth right here.

It’s plain FALSE!

Sales copywriting is damn hard.

If you thought otherwise, you are mistaken.

As a copywriter and digital marketer myself, I can tell you one thing:

Copywriting is 100 times more salesmanship in print!

And to be a copywriter, you just don’t play with words like a “writer”.

Rather, you sell like a salesman.

However, having said that early in my career, I chalked out a useful 6-step copywriting formula of creating awesome sales copies in a jiffy.

And that too, sales pitches that gets results!

Are you interested?

Okay, great.

But before I proceed, I would like to start from the basics here.

I would like to explain the meaning of a salesman first.

What is the true definition of a salesperson?

A salesperson is a “representative” of a business and communicates its products and services to the target market, ultimately leading to a sale at present or in the future.

You see, as a salesperson, it is not that you have to ask for a sale now. It can transpire in the future too.

But as a salesperson, your primary job is to push your target consumers toward the sale.

And how are you going to do that?

You would ask your readers to take a specific action. An action on the part of the prospective buyer conveys his interest in your product.

Maybe you’d like your readers to sign up to your newsletter? Or download a white paper?

Or leave a comment, follow you on Twitter, or like you on Facebook?

Or buy something straight away? Continue reading

Create Viral Web Content. Generate SEO Traffic. Garner Automatic Backlinks.

A few types of content generate insane amount of organic search engine traffic and countless number of referral viral backlinks, that also, without any link-building strategy in place.

The question is, how do they do that?

Here’s the secret.

If you take the time to analyze the top types of content around the web, you would find all of them have a few characteristics very similar to each other.

What are they? Here are the 3 main characteristics below. 

  1. Useful – This is the most important characteristic of all. In fact, almost of all them were very useful to the reader. In terms of thoroughness and relevance, they have scored 100 out of 100! With over 2000-2500 words long each, I am very sure, if you read those blogs or articles, you would not have to read anything else. That’s what I call usefulness.
  2. Evergreen – Yes, even after a year or so, they still remain fresh (whether regularly updated or not). Although this depends on the topic you are writing on I would say, you can create evergreen content on almost every topic you can think of. The content must not be old and outdated. It must be young and updated. And this reiterates the first point as well (Think about it).
  3. Personality – Almost all of those content had “personality”. Whether it is about the unique design or about the ‘content’ they provided (pun  intended) or about the writing style, each of those content had a personality, a brand about them. That is very important if you want your content to stand out from the rest.

And these are the primary characteristics that give you the much-needed boost in organic traffic and brings the viral marketing factor into play. Are you game for it? Then let’s use these ideas in your next blog.

Continue reading

How To Get Your First 100 Twitter Followers

You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers?

It actually isn’t! From running contests and writing guest posts to reaching out to influencers, you can use at least 10 different tactics to grow your follower count.

To show you how you can use each of these tactics and the impact they will have on your account, I’ve created an infographic that details the tactics and ways to implement them. Continue reading

Top 13 ‘Welcome’ Email Ideas

Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1.

The best part of welcome emails is how easy they are to set up. A few hours invested in a welcome email will immediately put you ahead of half your competitors because only about 50 percent of websites even bother to send a welcome email.

You can, of course, send a series of welcome emails, which is a good idea. But if that seems like too much work, have no fear – even a simple welcome email can deliver nice results. So here’s how to do that. Continue reading