The Evolution of Social Media Since 2004 [Infographic]

Can you believe it’s only been 10 years since Facebook was founded?

Perhaps many of you feel like it was just yesterday when “friend” was just a noun and the phrase “pics or it didn’t happen” wasn’t a common quip. But because social media networks like Facebook have been a central fixture of most companies’ marketing strategies for so many years now, I don’t know … 10 years makes it seem so young.

Same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! It’s interesting to look back at these iconic moments in the last 10 years of social media history. Check out this infographic from MediaVision for a full timeline and what each network’s usage stats look like right now. Continue reading

The Secret To Closing A Sale [Infographic]

Do you know the secrets of closing a sale?

No, it’s not carrying a shiny catalog.

It’s not being punctual.

It’s not oiling your hair like a sleek snake-oil salesman.

If you think about it, closing a sales requires on only two factors.

1. Focus on the Customer’s Problem

What is the customer’s pain point? Don’t rush on to present your solution without knowing the problem first. Ask questions like “what’s your biggest problem?” or “what would be better than this?” Find out your prospects’ core needs and desires. Then go on to align your product with those specific needs and objectives. Rule of thumb: Nobody needs a solution solving a problem that does not exist.

2. Build a Relationship

Take your clients to lunch. Share interesting updates with them. Educate them. Entertain them. Inspire them. Build a relationship with them. Don’t be selling your product from the very first handshake. It takes a lot more than that. Remember, selling to a stranger is much harder than selling to a friend. It might take a bit more investment of money, time and energy but it’s worth it.

If you are still confused, you will love to check the awesome infographic below on “How to close a sale”. Continue reading

Is Blogging Necessary? Absolutely Yes, If You Ask Me

Let me start by a simple statistic.

The total number of blog posts written in a day is around 4 million according to Worldometers.

Isn’t that a bit too much?

I mean, just think about it. If 4 million posts are added on the web every day, do you really need to blog anymore?

Would the two billion internet users be able to read so much? Wait a second! Did I just say two billion? Okay and why are they visiting the web every day?

They are scouring the web for quality information.

They are searching their questions on Google.

They are hanging out in forums.

They are visiting community sharing sites.

They are spending time on social networking sites.

Unless they are just talking about how queer the latest Justin Bieber’s video is or chatting with a net buddy on a new coconut recipe, they are searching for quality information, most of their time.

And that’s where you come in.

You are an expert.

You have exhaustive knowledge about a subject.

You are teaching it over the internet via your blog.

Your blog is your platform to dispense information. In fact, that is the basic function of a blog.

No, I am not going to state how your blog is the best way to reach your prospects and convert them into customers for your business.

What I will rather hone in on is the very purpose of a blog. Continue reading

Evolution Of SEO: Past, Present & Future [Infographic]

According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, is it possible to keep up with each and every update? Of course, no!

But that shouldn’t matter because you should be looking at the bigger picture. As SEO was 10 years ago and as it will be in 10 years from now.

And if you look closely, the total concept of SEO was always around one simple topic – user experience.

As Nate Dame writes in SearchEngineLand…

“All about the user is a paradigm to listen and watch for. Are your SEO team members and/or consultants making recommendations to improve the user experience? Are they monitoring metrics which quantify the “delight” users experience on your website?

Recommendations that are very technical in nature, with no metric attached to prove their value to the user, are red flags. Cater to the user, not the Googlebot.

Creating an engaging, resourceful, helpful website that allows users to complete the tasks they came for is the foundation of a strategy that attracts Google’s attention.

If your SEO is going to work, it can’t be a small silo near the marketing department (or the IT department or wherever it’s been stashed in your organization), and it can’t be about quick-wins and cheap shots.

Effective SEO — SEO that is working with Google instead of against it, that will withstand algorithm updates and marketing fads — is marketing, customer service, sales, PR, branding, and web development. 2015 is the year to take a step back, broaden the perspective, and finally get SEO really working for you.”

But then again, it is always cool to catch up with the latest and greatest in SEO to get a comprehensive picture of the major changes SEO has undergone in the context of mindset, keywords, content, and link building. Continue reading

The Perfect Way Of Storytelling As A Marketer

“It seems incredible, the ease with which we sink through books quite out of sight, pass clamorous pages into soundless dreams.”
William Gass, Fiction and the Figures of Life

Storytelling has been around for ages. From cave graffiti in Lascaux to the recent Dove campaign of celebrating women, storytelling has always been the part and parcel of our loves. As children, we are born storytellers, and even as adults, we indulge in storytelling all through our lives, whether it is to entertain or educate ourselves.

More recently, we have discovered that storytelling can be an effective way of marketing. That is evident in the recent ads of Nike conveying heroism or Dove celebrating women power or DirecTV ads focusing on a quirky world without cable TV. As a matter of fact, not only the above mentioned companies but a whole bunch of companies such as Apple, Coca Cola and IKEA are slowly turning towards a predominant form of marketing, that is, storytelling.

Avenue A’s recently published “Digital Outlook Report” had this to say about the subject:

“Narrative is the experience. As the Web becomes the preferred destination for brand exploration, digital experiences must become richer, deeper, and more able to tell compelling stories. If your brand experience depends entirely on pages and clicks, it’s time to wonder, ‘What is my story?'”

Storytelling is an art. Apart from the fact that a story should always focus on the 5W’s and should always have a beginning, middle and ending, there are so many other factors that actually make a story powerful and unforgettable. Continue reading

An Instant 3-Step Method To Become Creative In A Few Minutes

Recently, I came to know about a Jason Sandler.

Now, he is no one special to talk about, but he has built a website that has generated raving reviews all over the internet.

Just to give you an idea, his website has garnered 2919 tweets and 4768 Facebook shares. With over 40.2K Twitter followers, Jason says he has already earned over $1 million with this website.

So, what’s so special about this website?

Well technically, the website is pretty bland and unimpressive, if you ask me. However, the idea behind the website is what makes it so special!

And what is that idea? Well, through his online website, Jason has created the first human advertising network in the world. (Do you see how big it is now?)

He has created a whole new concept of advertising in our daily lives…by wearing a simple t-shirt! It’s actually simple. He will wear a shirt for a certain period of time in exchange of royalties. And although I don’t know about it, I am sure that he is consciously trying to build a network of human advertisers who will provide their services to the businesses out there.

Higher the scale is, higher the revenue is.

Okay, leaving Jason for a moment.

Let’s talk about Ben Kaufman now. Continue reading

6-Step Magic Copywriting Formula For A Great Persuasive Sales Copy

What can be more boring than another rehashed unoriginal blog post on copywriting?

Whew! Even more, most of the posts out there present sales copywriting as something that can probably be spun out in a methodical run-of-the-mill process.

Well, let me burst the truth right here.

It’s plain FALSE!

Sales copywriting is damn hard.

If you thought otherwise, you are mistaken.

As a copywriter and digital marketer myself, I can tell you one thing:

Copywriting is 100 times more salesmanship in print!

And to be a copywriter, you just don’t play with words like a “writer”.

Rather, you sell like a salesman.

However, having said that early in my career, I chalked out a useful 6-step copywriting formula of creating awesome sales copies in a jiffy.

And that too, sales pitches that gets results!

Are you interested?

Okay, great.

But before I proceed, I would like to start from the basics here.

I would like to explain the meaning of a salesman first.

What is the true definition of a salesperson?

A salesperson is a “representative” of a business and communicates its products and services to the target market, ultimately leading to a sale at present or in the future.

You see, as a salesperson, it is not that you have to ask for a sale now. It can transpire in the future too.

But as a salesperson, your primary job is to push your target consumers toward the sale.

And how are you going to do that?

You would ask your readers to take a specific action. An action on the part of the prospective buyer conveys his interest in your product.

Maybe you’d like your readers to sign up to your newsletter? Or download a white paper?

Or leave a comment, follow you on Twitter, or like you on Facebook?

Or buy something straight away? Continue reading