According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, is it possible to keep up with each and every update? Of course, no!
But that shouldn’t matter because you should be looking at the bigger picture. As SEO was 10 years ago and as it will be in 10 years from now.
And if you look closely, the total concept of SEO was always around one simple topic – user experience.
“All about the user is a paradigm to listen and watch for. Are your SEO team members and/or consultants making recommendations to improve the user experience? Are they monitoring metrics which quantify the “delight” users experience on your website?
Recommendations that are very technical in nature, with no metric attached to prove their value to the user, are red flags. Cater to the user, not the Googlebot.
Creating an engaging, resourceful, helpful website that allows users to complete the tasks they came for is the foundation of a strategy that attracts Google’s attention.
If your SEO is going to work, it can’t be a small silo near the marketing department (or the IT department or wherever it’s been stashed in your organization), and it can’t be about quick-wins and cheap shots.
Effective SEO — SEO that is working with Google instead of against it, that will withstand algorithm updates and marketing fads — is marketing, customer service, sales, PR, branding, and web development. 2015 is the year to take a step back, broaden the perspective, and finally get SEO really working for you.”
But then again, it is always cool to catch up with the latest and greatest in SEO to get a comprehensive picture of the major changes SEO has undergone in the context of mindset, keywords, content, and link building. Continue reading