What can be more boring than another rehashed unoriginal blog post on copywriting?
Whew! Even more, most of the posts out there present sales copywriting as something that can probably be spun out in a methodical run-of-the-mill process.
Well, let me burst the truth right here.
It’s plain FALSE!
Sales copywriting is damn hard.
If you thought otherwise, you are mistaken.
As a copywriter and digital marketer myself, I can tell you one thing:
Copywriting is 100 times more salesmanship in print!
And to be a copywriter, you just don’t play with words like a “writer”.
Rather, you sell like a salesman.
However, having said that early in my career, I chalked out a useful 6-step copywriting formula of creating awesome sales copies in a jiffy.
And that too, sales pitches that gets results!
Are you interested?
But before I proceed, I would like to start from the basics here.
I would like to explain the meaning of a salesman first.
What is the true definition of a salesperson?
A salesperson is a “representative” of a business and communicates its products and services to the target market, ultimately leading to a sale at present or in the future.
You see, as a salesperson, it is not that you have to ask for a sale now. It can transpire in the future too.
But as a salesperson, your primary job is to push your target consumers toward the sale.
And how are you going to do that?
You would ask your readers to take a specific action. An action on the part of the prospective buyer conveys his interest in your product.
Maybe you’d like your readers to sign up to your newsletter? Or download a white paper?
Or leave a comment, follow you on Twitter, or like you on Facebook?
Or buy something straight away? Continue reading