I am going to talk about an interesting topic today. Since you have searched and landed on a “sales and marketing” blog, I assume that you are related to it some means – perhaps you want to learn about sales and marketing itself.
I say, great…that you have taken action while others didn’t!
But what if I say to you that you cannot learn to sell?
Yes, you heard that right.
You cannot choose to learn to sell.
Salesmen are really born (or maybe reborn), but not made.
I know when I am saying this, I might be refuting with what great marketing thought leaders such as Jill Konrath claims. She says that salesmen are not born; they are made. You can check her video below. Continue reading
A few days back, I wrote a post about “How Content Marketing Came to Exist Today” (Still in the process! I will be posting it in a couple of days). What’s interesting is that I came across another idea for a post that will help you see the idea of content marketing in a clearer light.
I am talking about The History of Content Marketing.
Since the caveman days to the birth of the custom publishing council to the recent flooding of content marketing books, the concept of content marketing has come a long way to think about it.
And if you are like me, you are most certainly interested in knowing the most significant turning points of this journey over time.
Well, here’s an infographic from contentmarketingworld.com detailing the history of content marketing. Continue reading
According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!).
After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive.
You know that’s a very tricky question to answer.
For a second, forget about banner ads and think about TV ads.
Or perhaps, the roadside huge posters you see.
Or perhaps, the flyers that someone forces into your hand while you are running to office.
The common and funny thing about all those ads is that over 90 percent of us ignore them. Whenever there is a commercial break between your Seinfeld shows, we inadvertently mute the TV and go on to doing something else – maybe getting that cup of coffee or chatting with your spouse. Continue reading
Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years. But half of marketers interviewed said they couldn’t show what impact social media had on their business – at all. Continue reading
I have always advised my clients to build their products, newsletters, books, and e-zines squarely on their strongest proof elements, namely their most persuasive and impressive credentials—including their strongest case histories, endorsements, testimonials, “reasons why” they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and especially a spirit of candor and integrity that never fails to delight clients and confound competitors.
When you make your credibility an essential, highly visible part of your marketing, persuasion can flow like silk because your most commonly encountered enemy—skepticism—is largely swept aside.
So when I decided it might be fun to write an ezine, I chose to do it about copywriting, the area of my own strongest proof elements. Continue reading
What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world?
While both speak to Kashi’s company mission of making healthy food available to everyone, the second choice seems far more compelling.
This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information.
Are we surprised, though?
Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well. Continue reading
It’s the center court at Wimbledon.
The big digital Rolex scorekeeper is blank.
No lines person peering whether the ball is in or out.
No umpire somberly saying,”Quiet please!”
And no, Maria Sharapova isn’t doing a practice run either.
Heck, we’ve arrived at Wimbledon center court a month too early.
Yes, we have. But those empty seats you see, aren’t empty seats any more. Each one of them is fully paid-up, well in advance. Yup, you got it right first time. Each of those seats are pre-sold way before the event.
The movies do it.
Starbucks cards do it.
Sports events do it.
So why on earth, don’t you pre-sell your product?
Why do you wait to smell the ink on your freshly printed books? Why do you wait to see the superb packaging on your information CDs and DVDs? Why do you wait to dot your I’s and cross your T’s when you’re about to release an eBook? Continue reading
What do you think of when you hear the word etiquette?
For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?
In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.
While you might know the basics of presenting yourself on social networks, you might not realize that there is a set of more nuanced etiquette rules for each of the different platforms. The infographic below outlines these unspoken rules for the most popular social networks. While not a complete list, it can help set the groundwork for how to post and interact with your audience. Continue reading
Now, stop whining, will you?
I know you are on a tight marketing budget. So what? Why should I care?
Everybody’s got their problems.
I have mine too.
Get your ass somewhere else. I have got work to do.
Ump…wait a second!
Since you already landed here on my blog, it doesn’t feel so good to just spur you away.
Now, I will be quick and I won’t repeat.
Take down notes as I list the top 16 cheap marketing rules below.
On to it… Continue reading
To sell something, you have to convince a buyer that they not only want your offering, theyneed it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.
Most salespeople swear by personal persuasion tactics that “just work.” But what does science have to say about it? After researching scientific studies on tactics that prompt people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding.
So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic; it’s science. Continue reading