Top 10 Online Marketing Analysis Tools

Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and leads. Even if a company does not sell direct online it is a certainty that their customers and potential customers will use the World wide web for research, product or service comparisons and for establishing if they can trust that particular business.

 One of the main challenges company owners face is how to measure their performance across all the online activity they are involved with. Today company owners have to have an exceptional Web Site and perform well in SEO (Search Engine Optimization), Social Media, Email Marketing, Conversion Marketing, Content Marketing, Video and much more.

 Company owners need consistent and easy to understand intelligence in order to ensure they are focusing their attention on the areas that are going to provide the greatest return on investment for their business.

 As the Online Marketing Industry grow’s than so does the list of software providers who deliver analytics and performance monitoring tools. We thought therefore it would be really useful to compile a list of the Top Ten Online Marketing Analysis Software in the market today. What was interesting when we started to do the analysis and testing was that almost all the software was niche. There are some great tools but each one tends to focus on one particular aspect of the Online Marketing mix i.e. Social Media measurement or Web Site Traffic measurement or SEO Audit tools etc..

 We only actually found one piece of software that allows companies to measure all their online marketing in one place although we are sure more will follow as it is such a vital part of any companies success strategy.

 Complete Online Marketing – This is the only software on the list and in the marketplace today that allows Companies to measure all their online marketing activity in one place. It measures Web Site Performance, Social Media, SEO, Conversion Marketing and much much more. http://www.completeonlinemarketing.co.uk

 Webtrends – A digital marketing company that offers tools for measuring and maximising digital campaigns. Webtrends offer intelligence including customer intelligence and behavioral segmentation, targeting and scoring.http://webtrends.com/

 Google Analytics – Google’s web analytics tool allows companies to customise reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. It includes the ability to track visitor flow, time on site, time on page and much more. http://www.google.com/analytics/

 Alexa – This web traffic tool provides traffic data and global rankings for commercial websites. There are numerous tools for keyword analysis and more.http://www.alexa.com/

 Kissmetrics – This is primarily for ecommerce web sites and is a customer intelligence tool with person-centric data in real time and ties unknown visitor activity to known visitor activity when that visitor becomes a customer.https://www.kissmetrics.com/

 Curalate – This tool is mainly a Social Media measurement tool that uses data to allow Companies and individuals to discover which images from Pinterest and Instagram are the most engaging for their audiences. http://www.curalate.com/

 CrowdBooster – This software allows you to track your company’s social media engagement with information about interactions, follower and fan growth plus much more. http://crowdbooster.com/

 Trendspottr – This software uses real-time data to spot trending information across social media platforms before these topics become popular. Therefore allowing companies to stay ahead of the curve and alter content accordingly.http://trendspottr.com/welcome.php

 Quantcast – This software allows your company to receive audience insight through geographic and demographic data. The system also provides information about interests and related website activity. https://www.quantcast.com/

 Compete – Great tool for gaining insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.
https://www.compete.com/

3 Ways To Use RSS Feeds To Power Your Twitter Account

Finding the time and resources to keep Twitter updated can often be a challenge for the average business owner. So I’m always on the look out for tools that can help with the process and take away a lot of the grunt work.

One way to do this is through the use of RSS or content feeds. RSS stands for ‘Really Simple Syndication’. An RSS feed is basically a file containing syndicated content that’s readable by software.

For example, most blogs have RSS feeds automatically built in (yourblog.com/feed if it’s on WordPress, along with a lot of other sites such as YouTube and Slide Share.

This can make the use of RSS very useful in keeping your Twitter account updated with relevant content, while leaving you free to make other updates, engage with your followers, and so on.

So how can you use RSS feeds to help power your Twitter account? Here are 3 different ways to approach it.

1. IFTTT

IFTTT stands for ‘If This Then That’, and allows you to set up automation tasks consisting of triggers that automate certain follow-on actions.

One such automation task can be set up using an RSS feed as a trigger. Each time the feed is updated (eg. you publish a new post), you can tell it to post a tweet.

However, as it’s a fairly generic tool for a ton of different tasks – and very useful in some circumstances – the control you get over the actual tweet that’s posted is fairly minimal.

2. TwitterFeed

TwitterFeed is an online application specifically designed to feed your Twitter account with content from one or more RSS feeds.

Again you enter the RSS feed in question, and then each time the feed is updated, it Tweets an update for you. But you get more control over what’s actually posted.

For example, it provides some filtering capability, so it will only post items containing certain key words for example, like ‘apple’.

But you can’t filter based on keyword phrases (eg. ‘apple tree’), which are often more useful from a business perspective.

It allows you to add some text to put before each Tweet, and also afterwards. For example, you might want to add ‘[Blog Update]‘ before each Tweet relating to your blog content.

While a useful tool in some circumstances, it is fairly limited though in that:

- You can’t state how long each Tweet should be. For example, it’s often useful to have Tweets under 100 characters to encourage retweeting, and thereby get higher visibility for your content.

- Content is only tweeted out once. For businesses, it’s often useful to tweet multiple times. That may include repeating a tweet two or three times to catch people in different time zones, or say sending out multiple different Tweets based on the same content over the course of a few weeks or months.

- You can’t use different hashtags for the same feed. You might add a hashtag using their ‘post suffix’ facility – but it would always be the same one, and might not be the best one for each piece of content.

3. vWriter.com

Again, this tool allows you to feed your Twitter account with content from RSS feeds, but it has a number of additional features that make it more valuable for business purposes.

For example, you can opt to have real writers create your Tweets based on the original content. This can make your account look more personal and engaging, and at much lower cost than if you employed someone to take care of it for you.

This can also be useful in curating content from a number of sources, and thereby attracting more followers to you, without your Twitter account looking robotic and automated.

Some of the other things you can do include the following:

- Have more than one Tweet created from the original content, and then schedule them out as you wish. So you could for example have multiple different Tweets going out over a few weeks from a single post.

- Specify the length of each Tweet – this can help with optimizing retweets for example.

- Provide a time window for the Tweets to be published. This allows you to publish Tweets at the optimal time for your business, such as when your audience is generally more active and engaged.

And more besides.

The downside is that vWriter.com is a paid tool (offering other types of content creation too), so is more suitable for businesses willing to invest a small amount for improved functionality.

On the other hand, IFTTT and TwitterFeed are free, but naturally more limited in what they can do for your business.

A Short Guide To Content Marketing Strategy

According to a Content Marketing Institute (CMI) 2013 Survey, 86% of B2C (business to consumer) companies are planning to keep or increase their current content marketing spending this year. 54% of B2B (business to business) companies are planning to increase their content marketing spending in 2013.

Knowing that the demand for content marketing is increasing, it’s worth investing resources to start researching and learning more about the opportunities content marketing can bring to a site.

You should always approach your content strategy with goals in mind. Truly think about what you want to achieve and write it down.

Copywriting Experts Teach You Secrets Of Writing A Great Sales Copy

When it comes to copywriting, I second Jessica from Fireyourmentor where she posts that the top three performing sales copies are…

Storytelling copy

Write with a purpose to the reader so that it feels like a one-to-one conversation in a first person narrative style of a story. A good introduction with thoughts ruminated through engaging dialogues and an unexpected ending can always be the smartest attractor.

Conversational copy

Identify your reader and identify your copy with the reader to build an emotional bond that brings the reader close to you through your virtual presence in words. Remember the copy isn’t about you but your reader. Place yourself in the reader’s place and feel the flow of your copy to understand what your writing needs.

John Lennon copy

You are the painter of your copy and the reader/customer only imagines the way you want him to. As John Lennon asked the readers to imagine there is no heaven or hell, no countries, religion or war, he was actually using the effective tool of persuading the mind of the reader – imaginative copy. Your fictitious world becomes the world of reality for your reader.”

Let The Falling Stars Be Your Inspiration Of Life

Here’s an wonderful post from Commonsenseliving.co.in.

It will be raining stars tonight. When was the last time you craned your neck to look up at the night sky? If you look up tonight, you can catch a glimpse of the Perseid meteor shower at its best, and gaze in wonder at radiating streaks of light across the skies, one of the most memorable sights you will ever lay eyes on. 

Us city-folk rarely get the chance to marvel at starry skies, let alone catch a falling star, but we have much to learn from our skies, and as I turn my eyes and my thoughts skywards here’s what occurs to me. 

What Is Life Made Up Of?

Life is made up of a massive number of tiny impulses. As we act upon and react to these impulses, our own, and those of the people around us, we weave an intricate tapestry, actively participating in the creation of the reality that is our world.

Fast forward now, from that third grade classroom, and observe a fifth grade classroom as the children all rise noisily, heading out to recess. Above the din, the strong voice of the male teacher calls out.

“Edwin, please stay and speak with me a moment.” It is that same small boy, a little older now, but still small for his age. He approaches the Mr. with confidence. He sees the short-cropped gray hair, the square jaw, and the powerful arms folded across the chest as the big teacher sits against the front of his wooden desk in a relaxed, non-threatening way. He lowers his voice now that they are alone in the room.

Can an Introvert Have an Exciting Life and Survive?

Yes, many do. Many do not.

Performers are, surprisingly often, introverts, because performing provides a perfect platform for an introvert. A performance usually involves a structured situation with behavior that is well-rehearsed; furthermore, we can usually perform without those interruptions that force us to freeze or think too quickly, that we encounter in social situations. Many of us even learned that we could pour out our feelings and enthusiasm with a feeling of safety we never found daily life.