We started with two rules.
Rule #1. Stuff as many keywords as you can.
Rule #2. Get as many inbound links as you can.
But Google quickly fathomed that it is not the right way to garner top-notch high quality, well-researched articles for their search engine results.
And thus, the Google evolution began.
For startups looking to get going with PPC, it can be overwhelming. There’s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup.
But with careful consideration, thoughtful planning, and the right hacks, PPC advertising can be a helpful resource investment to get startups off the ground alongside their other marketing campaigns.
I’ll break down five core aspects of PPC that startups can focus on when putting together campaigns so they can develop more impactful ads as you’re building your new business.
In this day and age, marketers are constantly coming up with new techniques to keep up with our ever-changing media. Marketing and advertising started out with small ads in newspapers and has exploded onto billboards, television commercials, and Internet banners. Many of these techniques are dying out because of how over-exposed consumers are to them and because of technological advances that allow consumers to overlook ads, such as DVRs and ad blockers.
One of the biggest forms of marketing that some people think is dying out is content marketing. Here you will find an explanation of what content marketing is and our take on its current state.
Surely you know that email marketing is as passe as floppy disks and cell phones the size of Shaquille O’Neal’s shoe.
Or is it?
Now comes a McKinsey & Co. survey stating that email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media–nearly 40 times more than Facebook and Twitter combined.
“If you’re wondering why marketers seem intent on e-mailing you more and more,” McKinsey states, “there’s a simple explanation: it works.”
That explains our inbox.
You’ve worked hard to build a list.
And you’d like to make more money from it.
Am I right so far?
Great! Just wanted to make certain that I’m not losing my touch.
Your optin email list can be the single biggest money-maker you possess, if you just follow three simple rules…
Guest blogging is DEAD.
Wait! I am not saying that. But others are.
Recently a blog post by Matt Cutts wrecked havoc in the SEO community once again:
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link-building strategy.”