You already know that if you follow people on Twitter, a portion of those users will follow you back. But is that really the best way to get your first 100 Twitter followers?
It actually isn’t! From running contests and writing guest posts to reaching out to influencers, you can use at least 10 different tactics to grow your follower count.
To show you how you can use each of these tactics and the impact they will have on your account, I’ve created an infographic that details the tactics and ways to implement them.
Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114 days away as of September 1.
The best part of welcome emails is how easy they are to set up. A few hours invested in a welcome email will immediately put you ahead of half your competitors because only about 50 percent of websites even bother to send a welcome email.
You can, of course, send a series of welcome emails, which is a good idea. But if that seems like too much work, have no fear – even a simple welcome email can deliver nice results. So here’s how to do that.
Content Marketing helps brands interact, connect and acquire customers by creating and publishing a wide variety of content throughout the web.
Whether it is an eBook, a blog or a simple infographic, every piece of content acts as a promoter of your brand and thus, with each content you create, you build an army for yourself.
But then again, you are not alone!
There are others doing the same thing as well. And you need to be BETTER than the rest.
That’s why we have come up with this infographic where you come to know about the top 25 content marketing tools for your brand.
Have you been involved with LinkedIn lately?
If not, you should do right now.
It amazes me there is so much potential yet to be realized.
And to assist you with that, I have a gift for you…
This infographic from Quick Sprout has some really handy tips for getting involved in LinkedIn.
It includes useful stats like 60% of LinkedIn members are interested in industry insights and posting on weekday mornings will help you to reach more people.
And much, much more.
We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text.
Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does.
To show us the data on why visual content and infographics are effective — and why brands can benefit from using infographics in their marketing — check out this infographic by Market Domination Media.
Everything depends on that click.
Unless you are generating that click, you are not generating any revenue for your business.
And if you are not generating revenue, then what’s the use of being “in business”?
While paid promotion channels are risky avenues, where you tend to lose money if you don’t do it right, it can generate fast results when done right!
…I mean really fast.
So what is right when it comes to Pay Per Click Ads?
Here’s a PDF file that you may want to study not once or twice…a hundred times before you engage in the PPC campaign.
Click on the Full-text option on the right bottom of the file to get a better view…(don’t forget to share it with your friend!)
As author Diane Awerbuck puts it: “…You can’t be a writer without the grim slog of actually getting words down on paper. I think everyone gets irritated with those pretentious, poetry café types who present themselves as writers but somehow never get around to writing anything worthwhile. You can’t just talk the talk; you have to walk the walk.”
Just like great painters apprentice under a master and musicians study their instrument for years before they stand on a stage, most well known writers have studied writing. Every field of expertise requires years of training and development. Writing is no exception.
It was Ernest Hemingway who said: “It’s none of their business that you have to learn how to write. Let them think you were born that way.”
There are, of course, issues around how writing can be taught. Most would agree that sitting in a class absorbing hours of theory is not going to give you the results you want. For instance, studying Beethoven by reading a textbook is not going to help you play ‘The Moonlight Sonata’. You have to practise your craft, over and over. The same goes for writing.
As a writer-in-training, you need a mentor focusing intently on specific writing skills: your sentence lengths, your style, structure, content, and the logic in your writing.
Your teacher needs to point out to you, again and again: “Here you have used dangling participles four times in one paragraph. Get rid of them. You’re using passive voice. Throw in active verbs. Here are five clichés to eliminate.”
If you don’t have a teacher yet, you can start with what the greats have to teach you about writing.
When George Plimpton asked Ernest Hemingway what the best training for an aspiring writer would be in a 1954 interview, Hem replied, “Let’s say that he should go out and hang himself because he finds that writing well is impossibly difficult. Then he should be cut down without mercy and forced by his own self to write as well as he can for the rest of his life. At least he will have the story of the hanging to commence with.”
Here are a few helpful quotes, ideas and insights from some of the expert writers you can start with.
1. PD James: On just sitting down and doing it…
2. Steven Pressfield: On starting before you’re ready…
3. Esther Freud: On finding your routine…
4. Zadie Smith: On unplugging…
5. Kurt Vonnegut: On finding a subject…
6. Maryn McKenna: On keeping your thoughts organized…
7. Bill Wasik: On the importance of having an outline…
8. Joshua Wolf Shenk: On getting through that first draft…
9. Sarah Waters: On being disciplined…
10. Jennifer Egan: On being willing to write badly…
11. AL Kennedy: On fear…
12. Will Self: On not looking back…
13. Haruki Murakami: On building up your ability to concentrate…
14. Geoff Dyer: On the power of multiple projects…
15. Augusten Burroughs: On who to hang out with…
16. Neil Gaiman: On feedback…
17. Margaret Atwood: On second readers…
18. Richard Ford: On others’ fame and success…
19. Helen Dunmore: On when to stop…
20. Hilary Mantel: On getting stuck…
21. Annie Dillard: On things getting out of control…
22. Cory Doctorow: On writing when the going gets tough…
23. Chinua Achebe: On doing all that you can…
24. Joyce Carol Oates: On persevering…
25. Anne Enright:On why none of this advice really matters…
Don’t try to write on day one. Here’s a simple exercise to get you started: Close your eyes. Imagine the most critical person who ever read what you wrote. Write that name down on a blank sheet of paper along with whatever hurtful thing that person said that sticks in your mind.
Now, take that paper and do one of the following: Crumple it up, burn it, cut it into a million pieces, feed the office shredder, or use it for target practice. The bottom line: Never let that critic live rent-free in your writer’s brain again. Now let that marinate.
Write a list of the top three reasons why you need to write. It could be an obligation (work!), or at the other end of the scale, a passion. Now, write another list of the top three reasons you like to write. That’s it for the day.
Days 3 – 5
Take the list that means the most to you (“need to write” or “want to write”). Each day, write a free-form statement about one of your top three reasons to write from the list.
Now that you’ve got a clear sense of why YOU personally need or want to write, it’s time to start getting in shape. If you want to run a marathon, you need a training plan and it’s no less true for writing, regardless of what Bobby Knight says. Success in any physical endeavor requires consistent discipline in executing the training plan. The same is true for writing. This week, focus on developing discipline for your writing.
Settle yourself somewhere where you won’t be interrupted. Set a timer for 30 minutes. Write whatever you want about whatever subject comes to mind and go as long as you can. If you can’t make it to 30 minutes, that’s okay — but note it.
Rinse and repeat the exercise from Day 1. DO NOT read what you wrote on Day 1 (that’s the rinse part). Start with a clear mind. Again, see how long you can go and note it.
Settle yourself in a quiet place. Write the first thing that comes to mind, one sentence ideally, no more than one paragraph. Put it aside.
Settle yourself in a quiet place. Pull out what you wrote yesterday. Set your timer. Write on this topic for 30 minutes, straight from what’s in your head. (NO INTERNET SEARCHING!)
Review what you wrote on each day. Make an assessment of what you have to say and share with the world, as well as how long your personal constitution will allow you to sit in one place and write. This important information will shape the rest of your training plan.
Every person on this planet is a thinker. All of us must communicate to live. And thus, all of us can write. Now, it’s time to build on your personal orientation toward writing. Regardless of where you started on this journey, if you’ve completed the exercises in the first two weeks, you’ve learned a lot about why you want or need to write and what prevents you from writing more (and more happily).
You’ve also learned what great content might be inside of you, and how easy it will be for you to access your brain and turn that content into writing. Here’s your week 3 training plan.
Write down five things about your business or organization or passion that you find yourself telling people over and over again. Perhaps it’s something that made you angry, or a fun story about what you do for work, or the most interesting topic you can teach, or a big “aha” moment.
Days 2 – 5
Revisit your list each succeeding day, pick a topic, and write about it for 30 minutes (or as long as your personal constitution will allow you to go).
Week 4 & Beyond
So here’s something we know about all those training and diet plans that have nothing to do with writing: The majority of people give up before they see the true benefit of the training. Gosh, I hope you’re not one of those! If you’re reading this now, you’re either reading to get an overview of the plan, or you really did the work to get here. Get excited: The payoff is right around the corner.
Our training program thus far has been more about learning about you and what you have to say than it’s been about mechanics such as grammar. Really, the mechanics of writing are table stakes. In other words, those elements are to writing as breathing is to living — you can’t have great, successful communication without them. Yet the mistake that far too many of us make is that when we consider our need to write, we focus on the breathing instead of the living.
The goal of our 28-day training program is to get you started on the rhythm of writing what YOU have to say. If you’ve reached the point in your career that you’ve decided you must write about what you do, then you have clearly convinced enough people that you have something to say; that you are, on one level or another, an expert at what you do.
This is what online writing and writing for inbound marketing is all about: Sharing the great thinking and content that is unique to you and what you do, whether you lead a nonprofit, are driving sales in the marketing department of a manufacturing company, or you’re a professional, such as a lawyer.
So here’s your training program for Week Four (and, really, for the rest of your writing life). Instead of daily tasks, let’s list these more as rules to live by. May your writing deliver the results you seek, and I hope to meet you on the broad highway called the internet, liking, retweeting and otherwise sharing the great writing you do. (And if you want a handy guide to writing concepts, check out this glossary of writing terms to help you write like the greats.)
Writing Rules to Live By
Write what you know, and what makes you passionate. Brainstorm. Develop lists of what you MIGHT write about, and pick those that make the most sense at the time. Save the rest for later.
Devote a set amount of time to your writing every week — whatever your body and brain tell you is the right amount of time.
Be consistent in your writing and it will improve over the course of time.
Remember that writing is about advancing you and what you do as a thought leader. Dare to be an expert and share what you really believe.
Don’t let your critics live rent-free in your brain. They aren’t worth your time and if you let them inside, they will infect your thinking and writing, ultimately diminishing your success.
Your readers won’t be able to tell if you are writing because you have to or because you want to. As with any other kind of training, make the effort and be consistent and the results will be there!