Building A Business Brand? Write Press Releases

My house is exactly in front of a beautiful, pristine lake – so serene, so blissful! Every morning I would get up from my bed, slip into my slippers and stand by…whew! The fresh morning air, with a cup of coffee in my hand. How I wish you could feel what I am feeling right… Continue Reading →

Simple Formula To SEO Your Website In 2015 [Infographic]

Recently, I read an extremely interesting post on – Why your job as an SEO isn’t actually SEO! You know that’s so true. The SEO industry has gone through a vast change in the last few years. Never mind the mindless and never-ending updates brought about by the Big G, it’s not just stuffing… Continue Reading →

10 Lessons On Making Money Blogging In 2015

Probably, this is the umpteenth post on this evergreen question that still baffles entrepreneurs and creates nonstop controversies over the web. Is it possible to make money blogging? I can already see a few hands raised up. Wait! But I or anyone of you attempts to answer that question, we have to consider one simple… Continue Reading →

You Don’t Have Learn To Sell. You Already Can.

I am going to talk about an interesting topic today. Since you have searched and landed on a “sales and marketing” blog, I assume that you are related to it some means – perhaps you want to learn about sales and marketing itself. I say, great…that you have taken action while others didn’t! But what… Continue Reading →

The History Of Content Marketing [Infographic]

A few days back, I wrote a post about “How Content Marketing Came to Exist Today” (Still in the process! I will be posting it in a couple of days). What’s interesting is that I came across another idea for a post that will help you see the idea of content marketing in a clearer… Continue Reading →

Display Banner Advertising – Worth It Or Not? [Infographic]

According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You know that’s a very… Continue Reading →

Top 5 Social Media Trends In 2015

Duke University recently published a study on social media that left many managers scratching their heads. Social media spending at companies, the report showed, currently represents 9% of marketing budgets, and that’s forecast to rise to nearly 25% within five years. But half of marketers interviewed said they couldn’t show what impact social media had… Continue Reading →

The Original Secret To Sell Anything

I have always advised my clients to build their products, newsletters, books, and e-zines squarely on their strongest proof elements, namely their most persuasive and impressive credentials—including their strongest case histories, endorsements, testimonials, “reasons why” they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and… Continue Reading →

Science Of Storytelling [Infographic]

What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? While both speak to Kashi’s company mission of making… Continue Reading →

How To Presell Your Online Product [e-Guide]

It’s the center court at Wimbledon. The big digital Rolex scorekeeper is blank. No lines person peering whether the ball is in or out. No umpire somberly saying,”Quiet please!” And no, Maria Sharapova isn’t doing a practice run either. Heck, we’ve arrived at Wimbledon center court a month too early. Yes, we have. But those empty seats you see,… Continue Reading →

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