Too many copywriters think that they are “writers”. They work on their grammar. They work on their spelling. They work on the proper sentence structure. But what they completely forget about is, learning to sell — perhaps, the most important part of copywriting. I mean, if you ask me, copywriting is just selling, a modified… Read More


Okay. Here’s what you need. 2 oz. tequila. 1 oz. lime juice. 1 oz. Cointreau. Oh, and 3 big ice cubes. You have got the perfect content marketing cocktail. Well, not quite. Not that easy at least. Crafting the right content marketing strategy can always be a drag. And that’s the reason why over 70… Read More


“The world is in perpetual motion, and we must invent the things of tomorrow… Act with audacity. – Madame Clicquot” If you are a B2B copywriter, pay full attention. For I am going to disclose the worst mistake in B2B marketing that you commit as a copywriter. Correcting this little mistake will help you pull… Read More


It’s a beautiful day in India – especially Kolkata, where I live. The summer heat has mellowed a bit. Finally. I am in my “leisure” mode now. All I want is to relax with pure coconut juice in one hand, and a copy of ‘All The Light You Cannot See’ in another. (I hope you… Read More


Okay, before I start, let me say that this is going to be a very short post because I am really, really short on time. I am starting to work on a new project. (A very technical one, for that matter. Have to hit the ‘research’ button in a few minutes!) But I just figured… Read More


My house is exactly in front of a beautiful, pristine lake – so serene, so blissful! Every morning I would get up from my bed, slip into my slippers and stand by…whew! The fresh morning air, with a cup of coffee in my hand. How I wish you could feel what I am feeling right… Read More


Recently, I read an extremely interesting post on SearchEngineLand.com – Why your job as an SEO isn’t actually SEO! You know that’s so true. The SEO industry has gone through a vast change in the last few years. Never mind the mindless and never-ending updates brought about by the Big G, it’s not just stuffing… Read More


Probably, this is the umpteenth post on this evergreen question that still baffles entrepreneurs and creates nonstop controversies over the web. Is it possible to make money blogging? I can already see a few hands raised up. Wait! But I or anyone of you attempts to answer that question, we have to consider one simple… Read More


I am going to talk about an interesting topic today. Since you have searched and landed on a “sales and marketing” blog, I assume that you are related to it some means – perhaps you want to learn about sales and marketing itself. I say, great…that you have taken action while others didn’t! But what… Read More


A few days back, I wrote a post about “How Content Marketing Came to Exist Today” (Still in the process! I will be posting it in a couple of days). What’s interesting is that I came across another idea for a post that will help you see the idea of content marketing in a clearer… Read More