Here’s Your Key To Solid Social Media Marketing Strategy?

I’ve seen it far too often…

Companies are eager to drive traffic from their social media channels (Facebook, Twitter, Pinterest, etc) to their website so they post link after link after link.

Don’t make this mistake.  You need to mix it up or soon your status updates will fall on deaf ears and get fewer and fewer clicks. It’s an understandable mistake… and a frustrating one!

So what do you do?

Here’s the truth – it can be tough to know what type of content you should share and when you should share it.

Different types of posts will elicit different actions from your fans and followers. For this reason it’s important to understand the categories under which all social media content falls and how they work together to engage social media followers and drive traffic.

There are 3 different types of social media content…

  • Call to Action Content
  • Engagement Content
  • Goodwill Content

Let’s take a look at each of these in turn and some examples of these types of social media content done well.

Google HTTPS Idea: Are You Up For It?

If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using HTTPS for well over a year now, and in early August, they made it official.

Before you dive in to redo your HTTP site into HTTPS, however, make sure it’s worth your while. Not every site needs to be in HTTPS, and not every HTTPS site will see a boost in SEO. Read on to learn where you fall in the fray.

Google’s Decision to Give Preference to HTTPS

In March of this year, Google’s master of search, Matt Cutts, made a telling statement at SMX. He stated flat out that he’d love to see SSL become an integral part of the search algorithms, thereby giving preference to more secure sites. Later on, Google said quite simply, “HTTPS Everywhere.”

So on August 6th of this year, it came as no surprise to any SEO expert that the leading search engine’s webmaster blog released this statement: they are ready to “see more and more webmasters adopt HTTPS.”

What Is Marketing?

Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

If you read the definition closely, you see that there are four activities, or components, of marketing:

  1. Creating. The process of collaborating with suppliers and customers to create offerings that have value.
  2. Communicating. Broadly, describing those offerings, as well as learning from customers.
  3. Delivering. Getting those offerings to the consumer in a way that optimizes value.
  4. Exchanging. Trading value for those offerings.

The traditional way of viewing the components of marketing is via the four Ps of Marketing:

  1. Product. Goods and services (creating offerings).
  2. Promotion. Communication.
  3. Place. Getting the product to a point at which the customer can purchase it (delivering).
  4. Price. The monetary amount charged for the product (exchange).

Introduced in the early 1950s, the four Ps were called the marketing mix, meaning that a marketing plan is a mix of these four components.

The Best Blog Commenting Tactics: Do It Right

Like the principles of entrepreneurship… what worked in the 1800s for Andrew Carnegie, Henry Ford, James J. Hill and the Rockefeller are still the fundamentals principles of today’s entrepreneur.

Blog commenting may also be seen as an old school way of promoting a blog, especially in today’s world where most of the conversation has moved beyond regular blog onto the social media sites – Twitter, Google Plus and Facebook. But it effectiveness has a blog marketing tool is as relevant as ever to the success of a blog popularity as it was in the 2000s.

That’s why I wanted to share with you some of what I have learned and discover over the years about using blog commenting to drive effective targeted traffic to your blog.

More than ever, effective regular blog commenting is a very good strategy to build relationship with other bloggers, expand your knowledge, drive traffic, seek guest post opportunity, building links, attain expert status etc.

So without wasting much of your precious time, let’s go along together while I deliver my 16 blog commenting best practices.

Consumer Shopping Behavior: How People Buy [Infographic]

In this post, I would focus hard on just one part of the world: America.

Or more importantly, a great American hobby.

No, it’s not baseball.

Or stuffing their face with apple pie.

Or arguing about politics with their family over Thanksgiving dinner.

No, I’m talking about the great American pastime of shopping.

Unlike those other pastimes, however, which have remained relatively unchanged over the years, the way we buy has evolved considerably. For example, in 1914, you might have been tempted to buy a (non-branded) pastry after noticing a delicious smell emanating from the local bakery.

In 2014, you might be tempted to buy a Pop-Tart after seeing a commercial for Pop-Tarts on TV, or after reading an article about Pop-Tarts on The Wall Street Journal website, or after hearing about (or attending) a Pop-Tarts-branded summer concert series.

As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions) is crucial.

Top 10 Online Marketing Analysis Tools

Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and leads. Even if a company does not sell direct online it is a certainty that their customers and potential customers will use the World wide web for research, product or service comparisons and for establishing if they can trust that particular business.

 One of the main challenges company owners face is how to measure their performance across all the online activity they are involved with. Today company owners have to have an exceptional Web Site and perform well in SEO (Search Engine Optimization), Social Media, Email Marketing, Conversion Marketing, Content Marketing, Video and much more.

 Company owners need consistent and easy to understand intelligence in order to ensure they are focusing their attention on the areas that are going to provide the greatest return on investment for their business.

 As the Online Marketing Industry grow’s than so does the list of software providers who deliver analytics and performance monitoring tools. We thought therefore it would be really useful to compile a list of the Top Ten Online Marketing Analysis Software in the market today. What was interesting when we started to do the analysis and testing was that almost all the software was niche. There are some great tools but each one tends to focus on one particular aspect of the Online Marketing mix i.e. Social Media measurement or Web Site Traffic measurement or SEO Audit tools etc..

 We only actually found one piece of software that allows companies to measure all their online marketing in one place although we are sure more will follow as it is such a vital part of any companies success strategy.

 Complete Online Marketing – This is the only software on the list and in the marketplace today that allows Companies to measure all their online marketing activity in one place. It measures Web Site Performance, Social Media, SEO, Conversion Marketing and much much more. http://www.completeonlinemarketing.co.uk

 Webtrends – A digital marketing company that offers tools for measuring and maximising digital campaigns. Webtrends offer intelligence including customer intelligence and behavioral segmentation, targeting and scoring.http://webtrends.com/

 Google Analytics – Google’s web analytics tool allows companies to customise reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. It includes the ability to track visitor flow, time on site, time on page and much more. http://www.google.com/analytics/

 Alexa – This web traffic tool provides traffic data and global rankings for commercial websites. There are numerous tools for keyword analysis and more.http://www.alexa.com/

 Kissmetrics – This is primarily for ecommerce web sites and is a customer intelligence tool with person-centric data in real time and ties unknown visitor activity to known visitor activity when that visitor becomes a customer.https://www.kissmetrics.com/

 Curalate – This tool is mainly a Social Media measurement tool that uses data to allow Companies and individuals to discover which images from Pinterest and Instagram are the most engaging for their audiences. http://www.curalate.com/

 CrowdBooster – This software allows you to track your company’s social media engagement with information about interactions, follower and fan growth plus much more. http://crowdbooster.com/

 Trendspottr – This software uses real-time data to spot trending information across social media platforms before these topics become popular. Therefore allowing companies to stay ahead of the curve and alter content accordingly.http://trendspottr.com/welcome.php

 Quantcast – This software allows your company to receive audience insight through geographic and demographic data. The system also provides information about interests and related website activity. https://www.quantcast.com/

 Compete – Great tool for gaining insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.
https://www.compete.com/

3 Ways To Use RSS Feeds To Power Your Twitter Account

Finding the time and resources to keep Twitter updated can often be a challenge for the average business owner. So I’m always on the look out for tools that can help with the process and take away a lot of the grunt work.

One way to do this is through the use of RSS or content feeds. RSS stands for ‘Really Simple Syndication’. An RSS feed is basically a file containing syndicated content that’s readable by software.

For example, most blogs have RSS feeds automatically built in (yourblog.com/feed if it’s on WordPress, along with a lot of other sites such as YouTube and Slide Share.

This can make the use of RSS very useful in keeping your Twitter account updated with relevant content, while leaving you free to make other updates, engage with your followers, and so on.

So how can you use RSS feeds to help power your Twitter account? Here are 3 different ways to approach it.

1. IFTTT

IFTTT stands for ‘If This Then That’, and allows you to set up automation tasks consisting of triggers that automate certain follow-on actions.

One such automation task can be set up using an RSS feed as a trigger. Each time the feed is updated (eg. you publish a new post), you can tell it to post a tweet.

However, as it’s a fairly generic tool for a ton of different tasks – and very useful in some circumstances – the control you get over the actual tweet that’s posted is fairly minimal.

2. TwitterFeed

TwitterFeed is an online application specifically designed to feed your Twitter account with content from one or more RSS feeds.

Again you enter the RSS feed in question, and then each time the feed is updated, it Tweets an update for you. But you get more control over what’s actually posted.

For example, it provides some filtering capability, so it will only post items containing certain key words for example, like ‘apple’.

But you can’t filter based on keyword phrases (eg. ‘apple tree’), which are often more useful from a business perspective.

It allows you to add some text to put before each Tweet, and also afterwards. For example, you might want to add ‘[Blog Update]‘ before each Tweet relating to your blog content.

While a useful tool in some circumstances, it is fairly limited though in that:

- You can’t state how long each Tweet should be. For example, it’s often useful to have Tweets under 100 characters to encourage retweeting, and thereby get higher visibility for your content.

- Content is only tweeted out once. For businesses, it’s often useful to tweet multiple times. That may include repeating a tweet two or three times to catch people in different time zones, or say sending out multiple different Tweets based on the same content over the course of a few weeks or months.

- You can’t use different hashtags for the same feed. You might add a hashtag using their ‘post suffix’ facility – but it would always be the same one, and might not be the best one for each piece of content.

3. vWriter.com

Again, this tool allows you to feed your Twitter account with content from RSS feeds, but it has a number of additional features that make it more valuable for business purposes.

For example, you can opt to have real writers create your Tweets based on the original content. This can make your account look more personal and engaging, and at much lower cost than if you employed someone to take care of it for you.

This can also be useful in curating content from a number of sources, and thereby attracting more followers to you, without your Twitter account looking robotic and automated.

Some of the other things you can do include the following:

- Have more than one Tweet created from the original content, and then schedule them out as you wish. So you could for example have multiple different Tweets going out over a few weeks from a single post.

- Specify the length of each Tweet – this can help with optimizing retweets for example.

- Provide a time window for the Tweets to be published. This allows you to publish Tweets at the optimal time for your business, such as when your audience is generally more active and engaged.

And more besides.

The downside is that vWriter.com is a paid tool (offering other types of content creation too), so is more suitable for businesses willing to invest a small amount for improved functionality.

On the other hand, IFTTT and TwitterFeed are free, but naturally more limited in what they can do for your business.