What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world?
While both speak to Kashi’s company mission of making healthy food available to everyone, the second choice seems far more compelling.
This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information.
Are we surprised, though?
Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.
When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well. Continue reading
It’s the center court at Wimbledon.
The big digital Rolex scorekeeper is blank.
No lines person peering whether the ball is in or out.
No umpire somberly saying,”Quiet please!”
And no, Maria Sharapova isn’t doing a practice run either.
Heck, we’ve arrived at Wimbledon center court a month too early.
Yes, we have. But those empty seats you see, aren’t empty seats any more. Each one of them is fully paid-up, well in advance. Yup, you got it right first time. Each of those seats are pre-sold way before the event.
The movies do it.
Starbucks cards do it.
Sports events do it.
So why on earth, don’t you pre-sell your product?
Why do you wait to smell the ink on your freshly printed books? Why do you wait to see the superb packaging on your information CDs and DVDs? Why do you wait to dot your I’s and cross your T’s when you’re about to release an eBook? Continue reading
What do you think of when you hear the word etiquette?
For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?
In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.
While you might know the basics of presenting yourself on social networks, you might not realize that there is a set of more nuanced etiquette rules for each of the different platforms. The infographic below outlines these unspoken rules for the most popular social networks. While not a complete list, it can help set the groundwork for how to post and interact with your audience. Continue reading
Now, stop whining, will you?
I know you are on a tight marketing budget. So what? Why should I care?
Everybody’s got their problems.
I have mine too.
Get your ass somewhere else. I have got work to do.
Ump…wait a second!
Since you already landed here on my blog, it doesn’t feel so good to just spur you away.
Now, I will be quick and I won’t repeat.
Take down notes as I list the top 16 cheap marketing rules below.
On to it… Continue reading
To sell something, you have to convince a buyer that they not only want your offering, theyneed it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, prospects stand to benefit considerably from purchasing a new product or service. But that doesn’t mean they’re any more eager to fork over their money — and this is where the fine art of persuasion comes in.
Most salespeople swear by personal persuasion tactics that “just work.” But what does science have to say about it? After researching scientific studies on tactics that prompt people to act in a certain way, the folks at Everreach put together the infographic shown below. Instead of deciding which method of persuasion to use based on gut feel, salespeople can now consult the science before proceeding.
So before your next meeting or call, think: Which of these six tactics would hold the most sway over this particular buyer? Adjust your approach accordingly and you’ll have them signing on the dotted line in no time. It’s not magic; it’s science. Continue reading
Social Media is the BIG THING today.
Whether you are trying to launch your new product or building a new advertising platform for your business, social media has the potential to upend the whole model of your business, trust me.
I work with a few businesses from over the world and that’s what I see everyday.
Accept it or not, the world is changing.
Are you changing with it?
Are you still one of the few who hold to the old traditional marketing philosophies?
Well, it’s time to confirm your beliefs once again.
A good start might be a quick look at the social media statistics 2014.
Please check the infographic below (if you can’t, click on it and then enlarge it.)
If there is any one method that I would suggest to you in 2015, it would be content marketing.
The world is bit by bit moving towards higher accessibility and transparency of information.
Think about it.
Your rivals are hiring social scientists to connect with the audience.
Your prospects want to read your blog before they shell out a penny from their pocket.
Even your friends are writing long white papers and free e-books to stand out from the crowd.
Essentially, relationship marketing is what we are moving to.
And on the internet, relationships start with content – primarily FREE content.
Would you want to be a part of this?
If you want to be an e-entrepreneur, you HAVE to be a part of this or you are out!
And that’s why the buzzword of today is CONTENT MARKETING.
Below is a cool infographic telling why and how of the whole content marketing methodology.