Monthly Archives: August 2011
A guest post by Sean DSouza
Let’s say I told you to go down to the supermarket.
And I gave you directions.
Take the first left, and then take a right at the fifth corner. After which you take a U-Turn at the traffic lights. But don’t miss the right hand turn, which you’ll see right after the roundabout.
What just went on there, you wonder…
You see I confused you on purpose. And you knew that. But most of the time, you’re not seeking to confuse customers with your headlines. And yet, time and again, you end up writing headlines that seem to confuse the heck out of everyone.
One of the best copywriting blogs I have ever read -
“As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”
My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”
OK, I’m not really that egocentric.
But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.
Writing meaningful, effective content day in and day out is difficult. To say the least.
I’ve thought a lot about how I get it done, and have come up 3 steps that serve me well, over and over again.
At least, it’s how I think I get it done
Well, the headline is pretty inspiring, and indeed it is true. You should start NOW! Why?
Okay, here’s a story. I was just entering into copywriting, mainly ad copywriting, a few years back. I won’t say writing was hard for me, because that’s what I did, and I knew what I did. When it comes to penning a few words on paper that takes the reader on a ride to the dreamland and lands him right where my client wants them to, I could do that blind-folded. The hardest part was how to promote that to my clients. Marketing your freelance writing business may be the hardest part for you as a writer. Remember, nothing matters in this world, except RESULTS! Real world results!