Monthly Archives: August 2011

Social Media Vs. Traditional Media

August 27, 2011   Social Media

More and more companies are using social media, against traditional media, to promote their business and connect with customers – it is now an essential part of the marketing mix for most businesses.

Social media platforms, such as blogs, Facebook, Twitter, YouTube, forums and more, have a number of advantages for companies, and are fast overtaking traditional media formats such as print and TV ads, brochures, flyers and email campaigns. Here’s why…

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China to Become the No. 2 Digital Advertising Market in the World

August 27, 2011   Social Media

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.

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Facebook Pages Get 27% Traffic From Search Engine Referrals

August 24, 2011   SEO, Social Media

Even with the 750 million users, among which 50% considered active at any given time, Facebook still depends on Google it seems.

According to a recent study done by PageLever, FB gets around 34% referral traffic from search engines, with Google topping the list with a massive mean of 27.57% and median of 16.11%.

Even Yahoo scored higher than Bing, which recently collaborated with Facebook for search engine results.

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10 Biggest Social Media Myths Exposed

August 22, 2011   Social Media

Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”

It’s been said all myths are based in fact. Whether or not that’s true is debatable. What isn’t debatable, however, is like society, Social media also has its myths. This article exposes what I consider to be the 10 biggest Social media myths.

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Do Long or Short Headlines Work Better?

August 14, 2011   Marketing Saga, Writing Rules

A guest post by Sean DSouza

Let’s say I told you to go down to the supermarket.

And I gave you directions.

Take the first left, and then take a right at the fifth corner. After which you take a U-Turn at the traffic lights. But don’t miss the right hand turn, which you’ll see right after the roundabout.

Huh?

What just went on there, you wonder…

You see I confused you on purpose. And you knew that. But most of the time, you’re not seeking to confuse customers with your headlines. And yet, time and again, you end up writing headlines that seem to confuse the heck out of everyone.

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Attention Mr. Freelance Copywriter – Know Your Voice First!

August 13, 2011   Marketing Saga, Writing Rules

One of the best copywriting blogs I have ever read -

“As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”

My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”

OK, I’m not really that egocentric.

But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.

Writing meaningful, effective content day in and day out is difficult. To say the least.

I’ve thought a lot about how I get it done, and have come up 3 steps that serve me well, over and over again.

At least, it’s how I think I get it done ;)

Read more about “The holy grail for aspiring writers” here…

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Marketing Your Freelance Writing Business – Start Now!

August 13, 2011   Writing Rules

Well, the headline is pretty inspiring, and indeed it is true. You should start NOW! Why?

Okay, here’s a story. I was just entering into copywriting, mainly ad copywriting, a few years back. I won’t say writing was hard for me, because that’s what I did, and I knew what I did. When it comes to penning a few words on paper that takes the reader on a ride to the dreamland and lands him right where my client wants them to, I could do that blind-folded. The hardest part was how to promote that to my clients. Marketing your freelance writing business may be the hardest part for you as a writer. Remember, nothing matters in this world, except RESULTS! Real world results!

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