Monthly Archives: January 2012
The bigger the marketplace, the more confused you get.
Loads of books, big and small, color or black/white, cheap and expensive (if you consider $14 to be expensive!), coming in all shapes and sizes…I love and hate Amazon for the same reason.
God! You must be feeling the same way. Which one to buy? Which will suit your requirements? Which one will be the best investment?
A while back, I got direct mail selling software. Or rather, it was trying to. It didn’t do a very good job … all because of the guarantee.
I was half sold on buying, but I wasn’t convinced. I’ll be honest; I hadn’t read the letter thoroughly. I skimmed it as I often do at first. In skimming it, I didn’t see a guarantee.
On second skim, I missed it again. The third time — on a thorough reading — I found the guarantee. There it was at the bottom of the last page, 9-point type, in a footnote.
Simply by the guarantee’s placement, without even reading it, I knew one thing. This company didn’t want me to see it. They didn’t want me to return the software. They didn’t want to lose money on a return.
Tell you something, there’s started a big debate after the Google Panda update in 2011, regarding whether article marketing is out and guest posting is in. When Ana Hoffman says, article marketing still works, although crafted in a clever way, a SingleGrain.com article strongly purports that guest posting is in.
If you ask me whether article marketing is dead, I would say – article marketing is dead (IMO)!
“Life is nothing but a competition to be the criminal rather than the victim.”
- Bertrand Russell
Market is HUGE.
Competition is hard.
And if you want to rise above the rest and attract MORE clients in NO time, you have to “show” you are the best.
Did you notice something there? I didn’t say “prove”; rather I said “show”. Why? Here’s a lesson for you to learn. Marketing is all about persuasion, conviction and construction of your market presence.
And when it’s online marketing, it is worse, more ruthless and plain cut-throat in the true sense of the term.
Today, here is an interview with one of the most prolific freelance writers and bloggers in the freelance writing niche, my friend, Anne Wayman, of AboutFreelanceWriting.com.
1. Since when you are blogging and writing as a freelancer, and what was the reason you got into this?
I’ve been writing as a freelancer for, ahem, over 30 years. I started long before the net and in fact sold my first book with a team – called Talk To The World With Your Apple – it was way back before IBM brought out the personal computer.
Here’s a post from Nick Usbourne (one of the best!):
You probably have a few friends who always seem to be into something new, each time you talk with them.
They are jumping into the latest new trend, or have discovered some amazing hidden opportunity.
You envy their enthusiasm and optimism. They seem so alive, so curious, so plugged into what’s happening. Their eyes sparkle, their level of energy is contagious.
In fact, you pretty much want to do what they are doing. It looks like a fun life, and a fun way to make a living.
But…when you step back and look at them more carefully, you see they are not particularly successful. They seem to make just enough money to get by. They are always looking for the “big one”, but never find it.
Why aren’t they achieving massive success? It’s because they lack focus. Read more here.