Monthly Archives: June 2012
I spend a lot of time working with bloggers. Most of them are pretty good writers – but they end up making some all-too-common mistakes. This means losing readers’ interest and attention – and losing potential customers.
Are you making any of these five mistakes?
#1: Missing Out Calls to Action
A “call to action” is where you encourage the reader to do something, normally at the end of a post. It might look like this:
Thoughts? Questions? Please share in the comments.
(If you’re on the homepage, click on the headline and scroll down to find the comments)
In this simple call to action, Mary not only encourages the reader to leave a comment, she also pre-empts a possible question they might have on how to do that.
Your call to action should create a win/win scenario for you and the reader. For instance:
- “Leave a comment below” – increases your comment count and the chance of this reader coming back, and makes it more likely that the reader will remember/use the material you’ve provided
- “Subscribe to my newsletter” – adds the reader to your list, and means the reader will get valuable tips/advice/ideas/offers/etc from you
It’s often a good idea to give specific instructions, like “Subscribe to my newsletter: enter your email address in the box below and hit ‘Go’” – something that seems obvious to you won’t necessarily be obvious to your reader.
That’s why writing a good pitch is so important. There are many different ways to write a pitch, but it needs to contain some important factors in order to work.
Here is what a good pitch should include:
- Address the blogger or editor by name.
You can usually find the name by reading the About page or by googling the blog.
- Say why you love the blog you’d like to write for.
The best way is to give a link to a post you especially enjoy. Choose a post written by the blogger, and not by a guest poster.
Just read a post on whether your blog needs to be original or not. The guest author has showed several examples to prove that you don’t need to create something original. All you need to do is add something “extra” to it. And yeah, I totally agree with it.
As I recently wrote in a blog post, your blog is a measure of your copywriting skill. And you might be selling the same product, but the question is how you are selling it.
If you’re reading this, then you know there’s room for improvement.
There’s always room for improvement.
As you keep reading, you’ll come across both old and new concepts, but this isn’t about whether or not you know what’s in this article.
This is about how well you apply it to your writing.
So many people seek novelty, but they do not use what they learn, which means their writing stagnates.
If you’re ready to really use what you learn here, keep reading.
The hardest transition you can make…from being a “wannabe” writer to being a professional copywriter.
Do you know why?
Not because a “wannabe” writer does not know how to write. But a professional copywriter thinks and feels differently from a wannabe. That makes all the difference!
Everyone wants to be the Michael Schumacher of copywriting.
Do you finish a 500-words article in around 45 minutes? Shit! You are already a “tortoise writer” and can’t have tea together with the “fast hares” out there.
My question to you is – why do you need to write fast in the first place?
You need to write more articles within the stipulated time for your client?
You need to earn more money?
You need to be called the supersonic writer?
Silly reasons…people pay on high quality service, not because someone can write fast. If you ask Gary Halbert to write a sales copy within 24 hours, he will spit on your shoe and ask you to look somewhere else.