Category Archives: Writing Rules
Back in 2010, I read an article about how US competes with India for call center jobs. Long time back, eh? And even to this day, Romney and Obama seems to be stuck at the same place, offshore outsourcing of US jobs.
I don’t know what they have been doing for the last few years, since this outsourcing started well in the early 2000s. We are watching regular news and updates on actions being contemplated against the practice of outsourcing US jobs, but in vain.
Why Can’t Obama or Whoever Just Curb Outsourcing?
Well, it’s really not as simple as it sounds.
As Christopher T. Coward, Director of Center of Internet Studies, University of Washington, wrote in a 2003 journal, outsourcing depends on the following factors.
Okay, so what’s number three?
Here’s a quote of Joseph Sugarman, one of the foremost and most successful copywriters of all time:
“Another fact to realize about writing copy is that the first draft of an ad is often terrible and the real skill in copywriting is taking that rough draft and polishing it…I often pointed out to my students that if everybody in the class were given the assignment of writing a draft of an ad for a product, the first draft of my ad would quite likely be terrible compared to everybody else’s. It is what I do with the copy after my first draft that really makes the difference.”
…and this number three revolves around this same concept.
Here’s something I’ve noticed in the five years that I’ve been involved in SEO copywriting: too many people (writers included, at times) don’t know what it takes to make a good press release.
Courtesy of businessonrails.co.uk
They understand the benefits of submitting press releases to posting/distribution sites to generate quality, in-bound links back to their websites. But they often invest considerable effort in writing them, only to have their releases turned down by the likes of sites such as PRWeb, PRLeap, or PressRelease365, just to name a few examples.
I started out writing just like everyone else—sitting in Mrs. Thompson’s (or whoever else’s) English class writing about The Great Gatsby or The Adventures of Huckleberry Finn.
The problem was that I wasn’t very interested.
I didn’t care to write about old books or classic stories. I just wasn’t interested.
Instead, I wanted to write about Michael Jordan or Larry Bird. I wanted to write about the Bulls vs. the Celtics, not the plot of Pride and Prejudice or the theme of The Old Man and the Sea. Those books were too mature for my taste.
If you’re reading this, then you know there’s room for improvement.
There’s always room for improvement.
As you keep reading, you’ll come across both old and new concepts, but this isn’t about whether or not you know what’s in this article.
This is about how well you apply it to your writing.
So many people seek novelty, but they do not use what they learn, which means their writing stagnates.
If you’re ready to really use what you learn here, keep reading.
Everyone wants to be the Michael Schumacher of copywriting.
Do you finish a 500-words article in around 45 minutes? Shit! You are already a “tortoise writer” and can’t have tea together with the “fast hares” out there.
My question to you is – why do you need to write fast in the first place?
You need to write more articles within the stipulated time for your client?
You need to earn more money?
You need to be called the supersonic writer?
Silly reasons…people pay on high quality service, not because someone can write fast. If you ask Gary Halbert to write a sales copy within 24 hours, he will spit on your shoe and ask you to look somewhere else.