Tag Archives: Marketing Saga
If you have seen any recent sales letter, you probably asked that question to yourself too. Is copy-writing dead? Or instead, is copy-WRITING dead?
Heck! I, being a copywriter myself, have wondered the same thing every time I see another video ad or a Twitter one-liner.
Nobody seems to care for the sad, old long copy anymore.
Nobody has time for those 2,500-word lengthy letters based on the simple AIDA format.
Let’s be honest. How many long sales letters have you seen in the recent days? Without any strong graphical content?
Yes, that’s right. You have seen NONE of those letters.
Nobody wants to be sold like that anymore.
So, the question is whether copywriting is dead or not.
Do you know that it’s a strength, not a weakness, to be new to copywriting? As a new copywriter, you’ll charge less, and this makes you appealing to clients with a low budget.
Here’s how to make money when you’re a brand new copywriter.
1. Glory in Your Inexperience – You Can Be More Creative Than the Pros
Copywriting is salesmanship in words, but it’s also a creative art. As their experience grows, copywriters struggle to maintain “beginner’s mind” because their experience gets in the way.
As a newcomer, you’ve got beginner’s mind built-in. You’ll find that not only do clients with low budgets want to hire you, large companies with big marketing budgets want you too – you’ve got freshness the old pros lack.
However, your beginner’s mind is only a plus if you realize that it is. This means, that when you’re new, promote yourself that way.
I don’t really intend to turn this into a petty how-to blog, and that’s the reason I take care of my every post being well-researched, advanced and above all, interesting in its own right. By interesting I mean, when you read it, you will be engrossed in it. It will grow over you and make you think – yes, my biggest pet peeve is what stops you from thinking further.
The web offers numerous ways for writers to make money online.
And the great thing about the web is that it provides profitable opportunities for just about every kind of writer.
So whether you are a sales copywriter, an editorial writer, a story-teller or a conversational writer … you can find the online writing opportunity that’s a perfect fit for you.
Why do some copywriters get paid $100,000 retainers and 40% of gross sales for spending just a few days writing copy for a product?
Why do thousands of US employers have posted copywriting job ads on either Craigslist or LinkedIn?
Why does US Bureau of Labor Statistics (BLS) say that jobs for media and communication writers (mainly the internet) and authors will growth at a rate of 13%, which is above average?
My friend, just know the fact that web copywriting and online marketing…are all set to roar up in the coming few decades.
Okay, so what’s number three?
Here’s a quote of Joseph Sugarman, one of the foremost and most successful copywriters of all time:
“Another fact to realize about writing copy is that the first draft of an ad is often terrible and the real skill in copywriting is taking that rough draft and polishing it…I often pointed out to my students that if everybody in the class were given the assignment of writing a draft of an ad for a product, the first draft of my ad would quite likely be terrible compared to everybody else’s. It is what I do with the copy after my first draft that really makes the difference.”
…and this number three revolves around this same concept.
Here’s something I’ve noticed in the five years that I’ve been involved in SEO copywriting: too many people (writers included, at times) don’t know what it takes to make a good press release.
Courtesy of businessonrails.co.uk
They understand the benefits of submitting press releases to posting/distribution sites to generate quality, in-bound links back to their websites. But they often invest considerable effort in writing them, only to have their releases turned down by the likes of sites such as PRWeb, PRLeap, or PressRelease365, just to name a few examples.