Tag Archives: effective research
“Know thy customer…before you write!” – Ron C.
This is the MOST important factor while you are writing a sales copy. Research, research, research! You cannot bypass this simple word and write an awesome sales piece. Know that. If you don’t know who you are writing for, how they think, how they speak and how they act, you can never tap onto that “hidden sentiment” that marks the greatness of Hall-of-Fame sales copy.