Tag Archives: Facebook
Dual benefits of Facebook advertising
Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions as well as more likes, which can give you a more long-term relationship with potential customers – a direct line to their News Feed.
SocialCode has released some research data showing a trend in age and gender for likes and clickthrough rates for Facebook advertising.
A guest post by Christopher Foster from The Happy Seeker
I’ve been a writer all my life and one of the things I love about this ancient activity is that you can do it at any age. The forms you use to express yourself as a writer may change — but the opportunity to let your own authentic spirit and imagination be set free through you via the written word remains the same.
I wrote my first story in an old scrapbook when I was a seven year old kid in the early days of the bombing in London in World War II. I still remember the magic I knew as I let my imagination roam while writing an enthralling tale about three young people on a journey of exploration.
Since last December’s admission from Google + Bing’s search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions:
- What signals are Google + Bing counting?
- How much influence do these social signals have on the results?
Over the last few weeks, we’ve been collecting data and running calculations in an attempt to provide more insight into these answers. Today, I’d like to share some results of that process. But, before we begin, there’s some important caveats.
Dale reinforces the importance of what he’s teaching and the impact it can have on your life … all the while pointing out that your success is ultimately up to you. An example: