Tag Archives: Facebook

What’s Better: A Click or A Like?

Dual benefits of Facebook advertising

Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions as well as more likes, which can give you a more long-term relationship with potential customers – a direct line to their News Feed.

SocialCode has released some research data showing a trend in age and gender for likes and clickthrough rates for Facebook advertising.

Facebook Pages Get 27% Traffic From Search Engine Referrals

Even with the 750 million users, among which 50% considered active at any given time, Facebook still depends on Google it seems.

According to a recent study done by PageLever, FB gets around 34% referral traffic from search engines, with Google topping the list with a massive mean of 27.57% and median of 16.11%.

Even Yahoo scored higher than Bing, which recently collaborated with Facebook for search engine results.

Get Started Blogging – Are You Too Late?

A guest post by Christopher Foster from The Happy Seeker

I’ve been a writer all my life and one of the things I love about this ancient activity is that you can do it at any age. The forms you use to express yourself as a writer may change — but the opportunity to let your own authentic spirit and imagination be set free through you via the written word remains the same.

I wrote my first story in an old scrapbook when I was a seven year old kid in the early days of the bombing in London in World War II. I still remember the magic I knew as I let my imagination roam while writing an enthralling tale about three young people on a journey of exploration.

Is Blogging Dead? I Don’t Think So!

I’ve been talking with a lot of bloggers and some patterns are emerging. Some of them are positive – and some are negative. But more about that later.

But first – here’s a question people are asking:

IS BLOGGING DEAD?

Facebook + Twitter’s Influence on Google’s Search Rankings

Since last December’s admission from Google + Bing’s search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions:

  1. What signals are Google + Bing counting?
  2. How much influence do these social signals have on the results?

Over the last few weeks, we’ve been collecting data and running calculations in an attempt to provide more insight into these answers. Today, I’d like to share some results of that process. But, before we begin, there’s some important caveats.

Read more here.

Lessons from How to Win Friends and Influence People

Dale reinforces the importance of what he’s teaching and the impact it can have on your life … all the while pointing out that your success is ultimately up to you.  An example:

Web Writer As a Pick-up Artist

If you haven’t met this guy in real life, you’ll have seen him in the
movies.

He’s the guy who is convinced he has the perfect pick-up lines for the
ladies.