Tag Archives: Marketing
When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods ”outbound marketing” where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
A marketer who is skilled at using data — whether you’re entry-level or a CMO — is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn’t want that?
Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there’s a substantial world beyond those important yet simple measurements. In fact, you can go much deeper into your data to see how certain marketing components are working together, learn what improvements can be made to better your marketing, and avoid some serious pitfalls before they happen. All you need is to have your marketing metrics list ready, and the tools to get started.
The information technology industry can get on your nerves at times. With the flood of new online data, e-Commerce trends and IM information, we, internet marketers, have to always stay on our toes. If you are backdated, you are out (unfortunately). No, it doesn’t work the way the brick and mortar businesses do.
So, now that we have already entered 2013, the main question that we should be asking ourselves: New online marketing trends in 2013?
Well, here are the upcoming online commerce trends in 2013.
With mobile spending expected to reach $2.6 billion by the end of 2014, mobile market is one of the biggest upcoming markets. Stats say, over 70% of the total world population has access to mobile phones and almost 51% of total US population would be using a smartphone by the next couple of years. Think about the possibility. And perhaps that’s why there is so much mayhem about the QR codes and mobile templates these days. Are you on the band wagon yet?
Ever hear of the hockey stick sales graph?
But here is the rub.
The web offers numerous ways for writers to make money online.
And the great thing about the web is that it provides profitable opportunities for just about every kind of writer.
So whether you are a sales copywriter, an editorial writer, a story-teller or a conversational writer … you can find the online writing opportunity that’s a perfect fit for you.
Why do some copywriters get paid $100,000 retainers and 40% of gross sales for spending just a few days writing copy for a product?
Why do thousands of US employers have posted copywriting job ads on either Craigslist or LinkedIn?
Why does US Bureau of Labor Statistics (BLS) say that jobs for media and communication writers (mainly the internet) and authors will growth at a rate of 13%, which is above average?
My friend, just know the fact that web copywriting and online marketing…are all set to roar up in the coming few decades.