Tag Archives: online retail

Google’s Advice for Online Retailers

In a recent post to its Google Retail Advertising Blog, Google provided a handful of tips of retailers, based on five notions that are driving today’s state of retail, the way the company sees it.

Google offers three tips:

1. Align your business around a single customer across many channels rather than a channel by channel experience.

2. Build exceptional connected experiences across devices that let every unique individual know your brand understands what interests them at that right moment.