Tag Archives: writing great sales copy
You already know about how keeping your Flesch-Kincaid (FK) Grade Level between 5 and 8 makes your copy easier to read. Today you’re going to learn how to use the information from the FK test to lower your grade level score and tighten your copy.
I’ll use the MS Word Readability Statistics information for today’s note. If you use a different FK tool, the information may be listed differently, but the effect is the same.
I wrote my first sales page in the third person. I was young, naive and desperately wanted to be taken seriously — and I thought ‘we’ sounded more professional than ‘I.’ After all, it would be sheer arrogance to assume that anyone wanted to hear what ‘I’ had to say.
Nothing irritates me more than being told that there are “3 Secrets” to great copy. Worst still are those marketing promises that say something like, “3 Secrets that the copy gurus don’t want you to know.”
Here’s an example I received just the other day:
“Just imagine..a report with the *exact* words to use to maximize your influence and communication effectiveness….”